Row for the Cure announces the #PinktheBoathouse Challenge

Recognizing Breast Cancer Awareness Month

Wilton CT, September 18, 2020 — These are uncertain times, but the fight against breast cancer remains critically important. Row for the Cure’s mission and dedication to support those in need  is stronger than ever. In recognition of October as Breast Cancer Awareness Month, the organization is inviting rowers and non-rowers alike to join the third annual Pink the Boathouse campaign, a month-long initiative to demonstrate the rowing community’s continued support of breast cancer survivors, those still battling and those we have lost.

Row for the Cure has a long heritage of raising awareness and funds for breast cancer research and local community programs, through events which have raised over $3 million, “said Beth Kohl, Row for the Cure President. “This year, we have reimagined what we do, alongside our Susan G. Komen local partners, and are excited to invite the rowing community, friends, family and supporters to join us for the inaugural Row for the Cure #PinktheBoathouse Challenge. The 2020 event’s virtual format has a silver lining: for the first time, everyone across the country will have the opportunity to participate in a Row for the Cure event and honor and remember loved ones.”


Newport Sea Base Rowing getting their Pink On


The Row for the Cure #PinktheBoathouse Challenge is open to everyone throughout October.

  • First, participate in the Challenge in one or more of the 25 categories. Participants can row/erg (5k/3.1 miles) or run/walk (10k/6.2 miles) or enter the “Most Unique Costume” competition. Register here on RegattaCentral. Encourage everyone to join in the fun.
  • Second, form or join a fundraising team with friends, family & teammates and compete for prizes including two USRowing lifetime memberships, a Concept 2 erg and many more. Funds raised in each community support local education, free screenings, follow up treatments and many kinds of family support as well as direct funding for cutting edge research. Register your fundraiser or donate here.


Meghan Musnicki

“While we will celebrate all month long, Saturday, October 17 has been designated as Pink the Boathouse Day, and on that day everyone is encouraged to honor and remember those impacted by breast cancer. Wear pink, participate in the Challenge and post photos/videos on social networks,” said Meghan Musnicki, Pink the Boathouse Ambassador and 2x U.S. Olympic Gold Medalist. “Over the course of a lifetime, 1 in 8 women will be diagnosed with breast cancer. Around 2,600 men will be diagnosed with breast cancer this year. Everyone knows there is no stronger team than a rowing team. Let’s come together as a community to spread awareness and raise money to help find a cure for this disease that affects women AND men.“

“We’re excited to be partnering with Row for the Cure again this year in honor of Breast Cancer Awareness month,” said Susan Smith, USRowing’s Chief Domestic Officer & Interim CEO. “While this year’s tribute looks a little different, what remains the same is the united effort to battle this deadly disease. This is a time when the rowing community joins together to embrace the survivors, support the fighters, salute the dedicated caregivers and pay tribute to those we’ve lost. This October, let’s Pink the Boathouse and show our support in the fight against breast cancer.“



Embry Riddle Rowing and Row House College Station
celebrating Pink the Boathouse Day 2019


Support Pink the Boathouse by “getting your pink on” wearing pink while completing the Challenge or during practice, hosting pink events, while safely socially distancing, and sharing stories of those impacted by breast cancer on social media. Get your pink on all month by purchasing your Pink the Boathouse and Row for the Cure gear here:

Follow Row for the Cure here: Instagram/rowforthecure and Facebook/rowforthecure. Share and tag photos and videos: #PinktheBoathouse, #PinktheBoathouseChallenge, #rowforthecure, #fightbreastcancer

Row for the Cure is grateful for the support of our partners: USRowing, RegattaCentral, Scull and Sweep, Concept 2, Row House, Rowing News, and JL Racing.

To view and download the Event Toolkit, click here. To learn more about the event and register, click here.


Pink the Boathouse contacts:


About Row for the Cure
Founded in 1993 by Kathy Frederick, Row for the Cure is the rowing and water-sports community’s crusade against breast cancer, working with organizations which provide rowing for survivors and raising over $3 million to benefit local affiliates of Susan G. Komen through a series of regattas, indoor events and virtual challenges across the U.S. Funds raised in each community support local education, free screenings, follow up treatments and many kinds of family support as well as direct funding for cutting edge research. Row for the Cure will work with local Komen affiliates and breast health organizations across the U.S. to distribute funds generated by the #PinktheBoathouse Challenge.