01 RFTC PinkTheBoathouse Logo

Encourages all rowers to “get their pink on” and share stories throughout October

Wilton CT., September 24, 2019 — To honor Row for the Cure’s 26th Anniversary and recognize October as Breast Cancer Awareness Month, the organization is inviting the rowing community to gather and Pink the Boathouse! Row for the Cure, along with its Pink the Boathouse partners, Pocock Racing, Pocock Foundation, Regatta Central, Rowing Blazers, Scull and Sweep, JLRacing and USRowing, celebrate the continued campaign to end breast cancer. 

The month-long initiative, which will include tributes to survivors, honoring those lost to breast cancer and recognition of caregivers, is designed to demonstrate the rowing community’s continued support of breast cancer survivors and those still battling and the ongoing effort to end breast cancer. It’s a very simple concept- get your pink on and share stories. 

“Row for the Cure has a long and strong heritage of raising awareness and funds for breast cancer research and community programs through our partnership with Susan G. Komen and we have seen strong passion by the rowing community to find a cure for breast cancer”, said Row for the Cure President Beth Kohl.“Rowers are on the water for the fall racing season and activities are in full swing, so the timing is perfect to engage in Pink the Boathouse activities which raise awareness for this important cause. We hope every rowing club will participate in honor of this special month for the breast cancer community as well as submit the names of survivors/ caregivers so we can put them in the Row for the Cure spotlight. Many thanks to our rowing partners who are supporting this initiative in so many ways. Together we can help eradicate this terrible disease.”

“Pocock Racing Shells is proud to support Row for the Cure in their continued efforts to fight breast cancer,” said Kate Tytus Brooks, Pocock’s Director of Outreach.  “The Pink the Boathouse campaign is a fantastic way to create a unified community of clubs across the country, that are passionate in their efforts to increase awareness and raise funds for Susan G. Komen, and we are grateful, as ever, to participate in and support this endeavor.”

“While we will celebrate all month long, Saturday, Oct 5 has been designated as Pink the Boathouse Day, and on that day all rowers are encouraged to wear pink and celebrate in some fashion,” said Pink the Boathouse Ambassador and 2x U.S. Olympic Gold Medalist Meghan Musnicki. “ We’re asking everyone to tag all photos/ videos with #pinktheboathouse throughout the month on social media to showcase your and your club’s activities. We will award some great prize from Scull and Sweep, JL Racing and Rowing Blazers at the end of the month. Everyone knows there is no stronger team than a rowing team and it’s so important that we work as a strong team to beat cancer. Together we thrive!”   

How will an organization/athletes/coaches/supporters Pink the Boathouse?

  1. Wear pink in October to any/every race
  2. Wear pink in October to any/every Saturday practice
  3. Host a Pink the Boathouse event October 5 or any day in Oct
  4. Decorate and light up your boathouse in pink light
  5. Hang a pink banner on/in your boathouse for the month, or hang a banner on your tent at regattas
  6. Host a post-practice pink lemonade party (or other party beverage)
  7. Share stories of those you know and love who are impacted by breast cancer

Whatever you chose to do; Share photos, videos, stories on social media with the tag #pinktheboathouse

Row for the Cure is pleased to offer high vis pink clothing through a collaboration with Scull and Sweep. Get Your Gear Here

Row for the Cure Vice President Eliza Sydney reported “this October, we look forward to recognizing all the clubs which pink their boathouses and celebrate Breast Cancer Awareness month. Whether it’s a day of wearing pink to practice or organizing an event during the month, we encourage every club to participate in some way. Pink the Boathouse launched in 2018 and had over 25 clubs participate. This year we’re hoping for 100. Just yesterday the Row House group of rowing boutiques committed to host events throughout October as part of their PhilanthROWpy effort. We’re excited to welcome them and all other clubs. Be creative and have fun- knowing you are supporting an important cause.”

Interested in participating?

Please view the Pink the Boathouse Toolkit and contact Row for the Cure.

Pink the Boathouse Contacts:

About Row for the Cure

Row for the Cure (RFTC) is the rowing and water-sports community’s crusade against breast cancer, working with organizations which provide rowing for survivors and raising over $2.7 million to benefit local affiliates of Susan G.Komen through a series of regattas and indoor rowing events across the U.S. Komen works with partners to fund research, community health, global outreach, and public policy initiatives in order to make a major impact against breast cancer.