Row for the Cure Launches Pink the Boathouse for Breast Cancer Awareness Month
Encourages all rowers to “get their pink on”
PORTLAND, Ore., September 20, 2018 — To honor Row for the Cure’s 25th Anniversary and recognize October as Breast Cancer Awareness Month, the organization is inviting the rowing community to celebrate together and Pink the Boathouse!
The month-long celebration, which will include tributes to survivors as well as those lost to breast cancer and recognition of caregivers, is designed to demonstrate the rowing community’s continued support of breast cancer survivors and those still battling it and the ongoing effort to end breast cancer.
“As we celebrate the 25th anniversary of Row for the Cure, it is my goal, and the goal of our Board, to align the rowing community with Breast Cancer Awareness Month, said Row for the Cure President and Founder Kathy Frederick. “October is a time when rowers return to the water for the fall racing season and activities are in full swing, so the timing is perfect. We hope every rowing club will do something in honor of this special month for the breast cancer community as well as submit the names of survivors/ caregivers so we can put them in the Row for the Cure spotlight.”
Saturday, Oct 6 has been designated as Pink the Boathouse Day, and on that day all rowers are encouraged to wear pink and celebrate in some fashion. A broad social media campaign with #pinktheboathouse will showcase the efforts of all the participating clubs.
How will an organization Pink the Boathouse?
Wear pink in October to any/every race
Wear pink in October to every Saturday practice
Host a Pink the Boathouse event on October 6
Decorate and light up your boathouse in pink light
Hang a pink banner on/in your boathouse for the month, or hang a banner on your tent at regattas
Host a post-practice pink lemonade party (or other party beverage)
Whatever you chose to do; Share photos, videos, stories on social media with the tag #pinktheboathouse
“This October, we look forward to recognizing all the clubs which pink their boathouses and celebrate Breast Cancer Awareness month.” said Row for the Cure’s New Event Director Carmen Bahr. “Whether it’s a day of wearing pink to practice or organizing an event during the month, we encourage every club to participate in some way. Thank you in advance to all of the participating clubs in showing unity and support for their fellow rowers and in joining the fight.”
To date, the following clubs, representing over a thousand members across the country have committed to Pink the Boathouse: Chico State, East Bay Rowing Club, First Coast Rowing, Jacksonville Rowing Club, Lincoln Park Rowing Club,Long Beach Rowing Association, Newburgh Rowing, Norwalk River Rowing Association, Row House, San Diego Rowing Club,Table Mountain Rowing Club, and Utah Crew.
Interested in participating? Please view the Pink the Boathouse Toolkit or contact Row for the Cure at the emails below.
Pink the Boathouse Contacts:
Carmen Bahr: New Event Director – firstname.lastname@example.org
Beth Kohl: Marketing and Communications.Director – email@example.com
About Row for the Cure
Row for the Cure (RFTC) is the rowing and water-sports community’s crusade against breast cancer, raising over $2.5 million to benefit local affiliates of Susan G.Komen. Komen works with partners to fund research, community health, global outreach, and public policy initiatives in order to make a major impact against breast cancer. The inspiration of Portland, Oregon rower Kathy Frederick, the initial Row for the Cure took place in 1993 on Portland’s Willamette River as a way for the rowing community to support runners and walkers participating in the Rose City’s Race for the Cure. That first regatta raised a modest $1,500.
Today, RFTC holds events in 15 U.S. states and Germany, blossoming into a multi-sport event that includes athletes of all ages representing four sports; rowing, canoe/kayak, dragon boat, and Native American paddling. RFTC participants in over 20 cities now raise over $300,000 annually, rowing and paddling together to save lives in their local communities. Row for the Cure welcomes new events in 2019 and beyond.
Row for the Cure is grateful to our generous partners: JL Racing, Pocock, Regatta Central, Rowing Magazine and USRowing.
For more information, please visit www.rowforthecure.org.