Row for the Cure Welcomes 3 Brand Ambassadors


Row for the Cure is delighted to announce the addition of 3 new Brand Ambassadors to our team: Lori Boersma, Pete Landry and Victoria Madden.

Lori Boersma

Lori BoersmaSeven years ago I was diagnosed with cancer, for the second time in less than five years. During chemotherapy treatments, I contracted pneumonia and the flu at the same time. I was put into a medically induced coma as my oxygen levels began to decrease and I developed sepsis. During a 54 day coma my lungs, kidneys, brain, and other organs failed. Doctors at both Norwalk and Yale New Haven hospital gave me a less than 1% chance of living and my family had to make some tough decisions – keep me alive not knowing the outcome or terminate all machines keeping me alive. After 54 days, I woke and spent the next five weeks at an in-patient rehabilitation facility relearning how to walk, talk, write, balance, and everything else we take for granted. A little over a year post-coma, I discovered the Saugatuck Survive-Oars. This amazing all breast cancer survivor rowing team has given me a lifelong support system, a workout regimen that continues to strengthen my organs that failed, doctor visits full of positive outcomes, and a drive to continue fighting and appreciating this second life I was given. Today that less than 1% chance is my “why”! Contact Lori.

Pete Landry

Pete, based in Charlotte, NC, works for Wells Fargo as the Director for the firm’s Insurance and Annuities businesses. He and his team deliver protection-based solutions to Wells Fargo clients, as well as their families and businesses. Prior to joining Wells Fargo, Pete was in senior management for Bank of America and Merrill Lynch’s Insurance and Annuity Services business. Pete discovered rowing through Charlotte’s Row House franchise, Row House Cotswold Village in July of 2020 as he was seeking a safe and healthy way to work out during the pandemic. With several family members and friends who are breast cancer survivors, Pete is committed to doing what he has come to love in rowing and turning it into helping others with their own battles against cancer. He’s been a top fundraiser for Row for the Cure in 2020 as well as 2021 and is excited to join the organization as a Brand Ambassador. Contact Pete.

Victoria Madden

Victoria MaddenVictoria grew up in Florida and is in her ‘happy place’ anytime she is on, in, or near the water. She was diagnosed with breast cancer in 2016 and began rowing in 2018 as part of the Saugatuck SurviveOARs, a crew made up entirely of breast cancer survivors. Her first race was in 2019 at Row for the Cure – Poughkeepsie. Being involved in rowing as part of her recovery has been life changing and she would like to continue to support and encourage other survivors through the sport.

Victoria is excited to help create and build the Survivor Rowing Network. Contact Victoria.